Social media plays an increasingly important role in modern businesses. It provides companies with a direct channel to reach and engage potential customers, as well as allowing them to build relationships with existing ones. Research shows that having a presence on social media can lead to an increase in website traffic, better customer loyalty, improved brand recognition, and higher sales.
Statistics show that 70% of marketers have reported improved lead quality from social media marketing, while 96% of marketers have said it has increased customer retention. Social media is an invaluable tool for businesses to reach their target audiences and achieve their goals.